Etio officially launches its rebrand in the Middle East

Etio has officially launched its rebrand in the Middle East. The 'Education Services' Division of Tribal Middle East is now known as 'Etio', following a 15-year legacy in the region. The Middle East rebrand comprised of launch events in both the United Arab Emirates and the Kingdom of Saudi Arabia respectively, concluding a global rebrand campaign spanning from the UK to the US and Middle East.

In the Middle East, Etio's work has been critical to projects including school inspection, school improvement and education workforce capacity building. Etio also works with education institutions, and government agencies around the world to help them improve education quality at scale, securing better education outcomes for learners. 

United Arab Emirates Rebrand Event

(Left to right) Ahmed Saeed, Middle East Managing Director at Etio; Hussein Al Shamma, Director of Licensing and Compliance Ras Al Khaimah Department of Knowledge; Keyta Hawkins, UK Policy & Public Affairs Manager at Etio; Dr. Rita Stephan, Education Consultant at Etio; Dr. Faten Hani, Education Advisor; Shady Edris, Client Account Manager at Etio; and Dan Palmer, Business Development Director at Etio. 

In-keeping with Etio's ethos of 'elevating education everywhere',  the United Arab Emirates launch event was hosted at one of the world's most elevated settings, Atmosphere on the  122nd floor of the iconic Burj Khalifa. Member's of Etio's Middle East and UK teams welcomed esteemed partners, clients and key government officials to ring in the special occasion from organisations including the UK Department for Business and Trade, British Embassy UAE, Abu Dhabi Department of Education And Knowledge (ADEK), Sharjah Private Education Authority, Ras Al Khaimah Department of Knowledge, UAE Ministry of Education and Sharjah Education Academy.

(Left to right): Dr Osama Obeidat , CEO at Queen Rania Teacher Academy; Dan Palmer, Business Development Director at Etio; and Lachlan MacKinnon,  Director General at Emirates National Schools. 

The highlight for the evening was a Q&A session, hosted by Etio's Business Development Director, Dan Palmer. Between courses, guests discussed themes such as quality in education and equity.  

(Left to right): Amal Alhamarna, Strategy & Policy Manager at Ras Al Khaimah Department of Knowledge and Dr. Sajida AlBashir, Head of Education Quality Assurance at Ras Al Khaimah Department of Knowledge. 

In addition to Etio's rebrand activity, members of the Middle East and UK Team also exhibited at GESS Dubai 2024, creating a wider opportunity to connect with stakeholders from the wider education sector.

Members of the Etio team were honoured to attend an 'Excellence in Education' special reception at the British Embassy, hosted by His Majesty’s Trade Commissioner for the Middle East and His Majesty’s Consul General to Dubai, Oliver Christian. The evening brought together key education stakeholders from the United Kingdom and United Arab Emirates. 

(Left to right) Ahmed Saeed, Middle East Managing Director at Etio; Shady Edris, and Client Account Manager at Etio. 

Download our report, 'Harnessing AI for better school reviews - Testing the feasibility of AI to improve quality, efficiency and fairness in school inspections'.

Etio launches its Saudi Arabia operations 

Shortly following the Etio United Arab Emirates rebrand launch was the Etio Kingdom of Saudi Arabia launch. The special event marked not only Etio's rebrand but also its entry to market in the Kingdom. Etio's specialist team of in-country experts, special interest group of associates, school inspectors, and Saudi advisory board combine to bring about positive lasting change aligned to Saudi Vision 2030 and the Human Capability Initiative.​

Matt Davis, Global Managing Director at Etio said: "It has been a huge pleasure to spend this week in Riyadh and the Kingdom of Saudi Arabia, launching Etio as a new brand and beginning to explore the enormous potential for partnerships and impact. Our dinner, ably supported by Luisa and the team at BEI, gave us an important opportunity to present what we do to a really engaged and diverse group of stakeholders from the Saudi education community, in an informal setting. It was particularly valuable to test our thinking and get this group's feedback on the main issues and opportunities facing educators in the Kingdom in terms of school quality, improvement and workforce development. I personally look forward to coming back in the new year and I know the Etio team is raring to go!"

(Left to right) Ahmed Saeed, Middle East Managing Director at Etio and Dr. Ibrahim AlFarhan, Head of the International Sector at Ataa Education.

(Left to right): Abdulrahman Alghofaili, Managing Director at Riyadh Schools; Dr. Fahad Al Tuwaijri, CEO at Ataa Education; Matt Davis, Global Managing Director at Etio; Dr. Masnoor Al Malki, Education Advisor; and Dr. Asma Siddiqui, Executive Director at Diriyah Giga Project.  

(Left to right): Masooma Fadhul, Operations Manager and Luisa Edves, Director of Education, Skills and International Development and British Expertise International. 

(Left to right): Ahmed Saeed, Middle East Managing Director at Etio and Abdulrahman Alghofaili, Managing Director at Riyadh Schools.

(Left to right): Matt Davis, Global Managing Director at Etio; Dr. Masnoor Al Malki, Education Advisor; and Dr. Asma Siddiqui, Executive Director at Diriyah Giga Project.  

Matt Davis, Global Managing Director at Etio, and Ahmed Saeed, Middle East Managing Director at Etio were invited to the King's Birthday Celebration at the British Embassy in Saudi, which came as another highlight of the Etio rebrand launch fortnight in the Middle East. 

Download the report, 'Empowering Saudi international students - Examining the international student experience and the role of international education in increasing Saudi students’ employability'.

Register with the Saudi Arabia Special Interest Group for details of our un-region work and related working opportunities.