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Insights

Empowering Cultural Schools in KSA  

 

Ministry of Culture & Ministry of Education – Kingdom of Saudi Arabia 

2024–2026 

 

The Challenge 

The Kingdom of Saudi Arabia’s Ministry of Culture and Ministry of Education identified a strategic need to embed art and culture into the school experience. The goal is to cultivate a generation of students who are culturally grounded, creatively empowered, and aligned with the Kingdom’s Vision 2030 aspirations for a vibrant society and thriving creative economy. 

An Assured Solution 

The Cultural Schools initiative is a joint effort led by PWC/ Emkan Education, with Etio serving as the education quality advisor. 

Rationale 

This initiative comes at a pivotal time in Saudi Arabia’s transformation, where cultural education is seen as a cornerstone of national development. Our solution ensures that art and cultural learning is embedded in the school ecosystem, not treated as a peripheral subject. 

Our Process 

Etio is developing a comprehensive Quality Assurance Framework (QAF), along with policies and procedures that guide implementation. Our team is also executing a two-year mentoring program focused on school improvement and capacity building. 

The framework draws on global best practices in education quality and cultural pedagogy, adapted to the Saudi context. We are setting the agenda by integrating art and culture learning into school improvement models and aligning with Vision 2030 goals. 

Collaboration 

We work closely with both ministries, PWC, Emkan, and public schools to co-design solutions, build capacity, and ensure sustainable impact. Our mentoring model is collaborative, data-informed, and tailored to each school’s context. 

 

Delivering with Impact 

KPIs 

- Integration of cultural content in curriculum and activities 
- Improved student engagement and cultural awareness 
- Enhanced teacher capacity in cultural pedagogy 
- School leadership effectiveness in cultural programming 

Measurement 

- Baseline and endline school reviews 
- Student and teacher surveys 
- Classroom observations 
- Cultural activity audits

 
Author

Etio

Other articles by author

Making Sense of International Student Data: What the ISB tells us and the perspective from Rhodes University.
The 2026 Global Student Experience Report
Inside the Minds of 100,000 Students: The Student experience trends shaping International Higher Education
The global student experience report 2025 for Australia & New Zealand
Empowering Cultural Schools in KSA

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